Engaging, informative, and nontechnical, Introduction to Educational Research: A Critical Thinking Approach, Second Edition was written and organized specifically for students intending to conduct future educational research. It enables students to think clearly and critically about the process of research and illustrates how easily research can be misinterpreted.
Quantitative and qualitative research are the two dominant research paradigms or methodologies used in the human and social sciences. Both quantitative and qualitative research are modes of inquiry that use different methods to acquire answers to social phenomena.
In this paper, the author discusses the different perspectives on qualitative and quantitative research methods in terms of discovery and justification, which are discussed by Hunt (1991) in his famous marketing theory textbook.
Once you are well into your literature review, it is time to start thinking about the study you will design to answer the gap you identified. Which methodology will you use to gather the data for your research? Will you use a qualitative, quantitative, or mixed methods methodology? You will choose a research method that best aligns with your research question.
It’s the time of year when students are gearing up to write their thesis, and whether it’s at the undergraduate or graduate level, for many this means coming to grips with a tricky question: how do I best explain what it is I’m doing in my paper, and how do I make sure my explanations are up to the standards of academic research? In other words: how do I put together and write up my methodology?